Learning How to Do Good
Although first published in 2015, this blog introduces three great social impact organizations that are rewriting paradigms in areas as diverse as travel, hunger, and sustainability. All three have made great strides since I first met them. Check them out!
Social entrepreneurism is a goal to which many of us aspire, but how do you even start? The team at Goodnik has made it their business to help promote social entrepreneurism, as their mission statement says “by bringing not-for-profit and private companies together to share resources and ideas about better ways to do business.” They hold workshops, connect new business owners with established partner companies and host these meetups so that people can share their projects, get feedback and network with like-minded self-starters.
Earlier this week, I attended the Goodnik Winter Demo Day, and heard about some amazing projects that leverage technology for social impact. Seen through my lens of educational impact, I’d like to share some of what I’ve learned and perhaps spread some of the inspiration.
Visit.org helps travelers add “immersive local experiences” to your existing travel itinerary. That experience is offered by a local not-for-profit organization, lasts usually half a day, and may include some combination and variation on the following: a presentation of the organization’s work, guided tour to related sites, interaction with community members, workshops, etc.
Tour proceeds go directly to the hosting organization.
User scenario: Say you are planning to travel to Greece with your family and would like to include a social impact experience in your vacation. On the site, you simply:
Select where you want to travel.
Select what issues you care about.
You will be presented with one or more options. In the case of Greece, there are opportunities to
Aid in the recovery and rehabilitation of sea turtles
Visit classical sites of Athens and engage in social street work, distributing humanitarian kit (sleeping bag, clothing, food)
Participate in a wheel chair tour of Athens to experience it through the eyes of mobility impairment
Tour the food markets of Athens, visit donor establishments and the recipient groups that distribute them
These tours range in price from $17 to $68 and last anywhere from two hours to half a day. Visit the site and see the options for Peru, Cambodia, Senegal, Costa Rica and many others.
Visit.org was designed to educate people about countless social causes through deeply immersive engagements. Like "Ecotourism” and high school service/adventure programs, these experiences enable someone to experience a culture close-up, but for shorter periods of time and for less money. Their vetting process is well-defined and there is not mismatch of services. Partner organizations really do benefit from the involvement of the tourist participants.
The team at Visit.org is as diverse and as dispersed as their partner organizations and so can offer a truly world view on social impact opportunities. Most importantly, I admire this group because they make a direct connection between providing economic development opportunities for their partner organizations and educating the public as to the issues at hand.
Remember all those food drives you participated in as a kid? Well, we now know that those cans of stringed beans were probably not the best choice of sustenance we could provide on a long-term basis to a family in need. And unfortunately oftentimes goods are delivered beyond their expiration date. Not only that, but apparently 10-60% of goods donated are never used because of mismatched needs. All that hard work, but all that waste! As I said earlier, most people want to do good, but we don’t always know how. That’s where Amp Your Good comes in.
Amp Your Good is a platform that takes a traditionally offline activity, goods-based giving, and boosts its effectiveness online. They help those who are organizing campaigns to establish their presence online and provide fulfillment services to ensure timely delivery of those goods. All this is provided free of service to those organizing the campaign. CEO Patrick O’Neill calls this “crowd feeding.”
User scenario: If you are interested in organizing a campaign, Amp Your Good sets up the page on its site for you and provides tools for helping you get started, including tips for seeding the campaign, templates for press releases, best practices, etc.
As a donor, the user scenario couldn’t be simpler.
Select the campaign you are interested in.
Select the product you would like to donate.
Click to pay.
Because the campaign incorporates a hunger organization’s wish list, you can only donate (i.e. select and pay for) those specific items. And true to Amp You Good’s mission, campaigns can include non-perishable and perishable goods. Because Amp Your Good manages fulfillment, they can ensure all products are fresh and appropriately dated. No more unusable donations!
From a user perspective, the site is intuitive, designed as O’Neill says, “like a mini wedding registry.” The collateral is well-written and invites . . . engagement.
Not only does Amp Your Good provide tools and resources for hunger organizations and charities to meet their goals; they also are educating the public about better practices for giving at the same time they are donating to these causes.
Learning about Open Green Map (OGM) makes you want to be reborn as a cartographer. But actually, because of OGM, you can participate in helping to chart relevant ecological, cultural and civic resources without being a map maker yourself.
In 1995, Green Maps Systems was a resource that Green Map groups all over the world accessed for building their own maps. The original intent was to create a database of sustainable maps to help “guide citizens toward making better everyday choices.” By 2009, they had launched OGM and Green Map Icons, an award-winning resource that enables map makers and users to contribute to the ongoing development of the project. Combined with Google Map and open source Drupal technology, the OGM links mapmakers in 65 countries who have engaged in over 900 locally led projects, and published more than 550 local Green Maps.
User Scenarios: There are many ways to engage with OGMs, including but not limited to mapmaker, map user, student, educator, researcher, and participant who would like to add a site to an existing map.
Anyone can use the site to locate restaurants and businesses categorized and tagged as sustainable living, nature, or culture and society. On the local map of your choice, you can deselect any of these categories on the Legend tab to make your browsing easier. You can also search for a specific site (establishment) if you want to.
If you are interested in contributing comments, as a registered user you can click on a specific site and add your comments or post a related image. If there is a site that you want to recommend be added to a map, there is fairly straightforward form for doing so.
Open Green Maps is already making incredible strides in terms of connecting like-minded people who want to contribute positively through this vast project. The organization does work with universities and schools, and provides suggested lessons and materials for kids both in school and out. Probably my favorite line from all the Green Maps material I have ingested recently is “Green Maps and the process of making them gives youth a better understanding of current conditions and community resources and a voice in their own future, helping them communicate with their peers, older people and decision-makers.”
Even though at first glance the presenters at the Goodnik Winter Demo event may not have aligned directly with my work in education, it was pretty clear early on in the evening that not only can I learn so much from these organizations’ efforts but so can a lot of other people, too. Each provides further, authentic opportunities for truly experiential learning.
Thanks again, to Goodnik founder and organizer, Nate Heasley; Michal Alter, co-founder of Visit.org; Patrick O'Neill, CEO of Amp Your Good; and Wendy Brawer, founder of Green Maps. Thanks, too to Brett DiDonato, a rock star of a web architect, and Ron Suarez of IoT4ClimateSolutions, an awesome site for crowdsourcing solutions to climate change, for their presentations as well.